Submit a Press Release on Folklore and Culture

Quick answer: You can submit a press release to Sidhe Wolf — a company-supplied announcement about a book, event, exhibition, product or partnership in the culture and folklore space. We review it, label it clearly as an announcement and publish it to our readers. Send your release with the key facts to get started.

Key takeaways

• What it is: a company-supplied announcement, clearly labelled and published to Sidhe Wolf’s readers.
• Best for: book launches, events, exhibitions, product releases, partnerships and milestones.
• How to submit: send your release and key facts via our contact page; we review, label and publish.
• Disclosure: marked as company-supplied — never disguised as independent editorial.
• Cost: priced by scope and placement — request current rates.

What a press release is on Sidhe Wolf

A press release is a formal, company-issued announcement written to inform readers about news from your organisation — a new book, a festival, an exhibition, a product, a partnership or a milestone. Unlike a longer sponsored feature, which tells your story at length, a press release leads with the news itself: what has happened, when, who is involved and why it matters. On Sidhe Wolf it is published as a clearly labelled announcement so readers always know it is company-supplied rather than independent reporting.

What kinds of news we publish

• Book and media launches with a folklore, mythology or history angle.
• Festivals, exhibitions and cultural events.
• Product and collection launches from arts, craft and lifestyle brands.
• Partnerships, collaborations and notable milestones.
• Awards, appointments and other genuine organisational news.

What to include in your press release

• A clear, specific headline that states the news, not a slogan.
• The essential facts up top: what, who, when, where and why it matters.
• At least one quote from a named spokesperson.
• Concrete, verifiable detail — dates, titles, venues, names.
• Relevant links, a logo or image, and a contact for follow-up.
• No health, medicinal or spiritual-remedy claims, and nothing misleading.

How to submit a press release

1. Prepare your release — lead with the news, include the essential facts, a quote and a link to learn more.
2. Send it to us via the contact page or [email protected], with any embargo date.
3. We review it for accuracy, clarity and fit, and confirm placement and timing.
4. We publish and label the release to our readership as a company-supplied announcement.

Press release, sponsored content and editorial

These three are easily confused, so here is the distinction on Sidhe Wolf:

• Press release — your company-supplied announcement, labelled as such, focused on the news. This page.
• Sponsored content — a longer branded article that tells your story in depth, clearly labelled as sponsored.
• Independent editorial — our own coverage, decided by our team and never for sale.

Many teams pair a press release for the news with sponsored content for the story, and cover both in a partnership.

Common mistakes to avoid

• Burying the news under marketing language — lead with what actually happened.
• Vague claims with no verifiable detail.
• Sending a finished sales pitch when the format calls for news.
• Any health, medicinal or spiritual-remedy claim — we decline these.
• No contact for follow-up, so we cannot verify or expand the story.

After you submit: review and publication

Once your release reaches us, we read it and check the essentials — that the news is clear, the facts are specific and verifiable, and there is nothing misleading or off-limits, such as a health, medicinal or spiritual-remedy claim. If something needs clarifying we will come back to you rather than guess, and we may suggest light edits for clarity, though the news and the facts remain yours. We will also confirm placement and timing, and respect any embargo you have set.

When everything is in order, we publish the release to our readers as a clearly labelled announcement, so no one mistakes it for our independent coverage. We aim to be prompt and to keep you informed at each step, and we will tell you honestly if a release is not a fit for our audience rather than leaving you waiting. If you have several announcements over time, it may be worth discussing a partnership so your news has a regular home here.

Writing a headline and structuring your release

A press release lives or dies on its opening. The headline should state the news plainly — the new title and its author, the festival and its dates, the exhibition and where it opens — rather than reaching for a slogan. The first paragraph should then answer the essential questions straight away: what has happened, who is involved, when and where, and why it matters to readers who care about folklore and Celtic culture. If a reader knows the whole story from the top, the rest of the release simply gives them the detail.

Below that opening, a clear structure helps: a paragraph or two of context, a quote from a named spokesperson that adds something rather than repeating the headline, the practical specifics, and a short note about your organisation with a contact for follow-up. Keep the tone factual and let the news carry itself; marketing superlatives tend to weaken a release rather than strengthen it. Include accurate, verifiable detail and any images or logos you would like considered. If you are unsure whether your news is a fit for our readers, send it over with a short note and we will tell you honestly and, where useful, suggest how to sharpen it.

Sidhe Wolf is run by a named editorial team with published standards, so an announcement here appears on a credible, well-governed site rather than an anonymous feed. You can read more about us, see who reviews submissions via our team, and review our editorial standards and advertising disclosure; every company-supplied release is labelled in line with the FTC endorsement guidelines, and never presented as our independent coverage, which is not for sale.

Frequently asked questions

How do I submit a press release?

Send your announcement and key facts via our contact page or [email protected]. We review it, confirm timing, then publish and label it.

What news can I announce?

Book and media launches, events and exhibitions, product releases, partnerships, awards and milestones with a culture or folklore angle.

How much does it cost?

It depends on scope and placement. Request current rates with a note on what you are announcing.

How is a press release different from sponsored content?

A press release is a short, news-focused announcement; sponsored content is a longer branded article that tells your story in depth. Both are labelled.

Is a press release the same as editorial coverage?

No. A release is company-supplied and labelled as such. Independent editorial is our own coverage and cannot be bought.

Do you accept embargoed releases?

Yes. Include the embargo date when you submit and we will coordinate timing.

Will you edit my release?

We review for accuracy, clarity and fit, and may suggest light edits or ask you to clarify a point, but the news and the facts always remain yours, and we will not change the substance of your announcement without checking with you first.

Do you guarantee coverage?

We guarantee publication of a compliant, labelled release. We do not offer independent editorial endorsement in exchange, as that is never for sale.

How much does culture press release distribution cost on Sidhe Wolf?

Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.

How do I write a culture press release?

Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.

Is this culture press release distribution or single-site publishing?

We publish your release to our culture readership and can extend reach through a partnership or wider campaign — ask for current options.