How We Make Money and Keep Our Coverage Independent
Quick answer: Sidhe Wolf makes money from clearly labelled advertising, sponsored content, partnerships and any affiliate arrangements — never from selling our editorial. Our folklore and culture coverage is decided on merit by our team and is not for sale. This page explains each source of revenue and how we keep it separate from what we publish.
Key takeaways
- Revenue sources: advertising, sponsored content, partnerships and any affiliate links, all disclosed.
- Editorial: our coverage is never for sale and is decided by our team on merit.
- Labelling: anything paid is clearly marked; we don’t sell undisclosed or disguised paid links.
- Why it matters: transparency is what keeps our audience — and our advertisers — trusting the site.
- More detail: see our advertising disclosure and editorial standards.
Why we publish this page
Readers deserve to know how a site they read is funded, because funding can shape what a site publishes. We would rather be upfront than leave anyone guessing. Sidhe Wolf is an independent publication about Celtic folklore, mythology, symbolism and culture, and it costs money to research, write and run. This page sets out honestly where that money comes from, and — just as important — the lines we hold so that revenue never dictates our coverage.
How we earn revenue
- Advertising — clearly labelled display and placement adverts from relevant brands.
- Sponsored content — branded articles paid for by a brand and marked as sponsored.
- Press releases — company-supplied announcements published as labelled news.
- Partnerships — longer collaborations combining several of the above.
- Affiliate links — where we link to a product and may earn a small commission, always disclosed.
How affiliate links work here
Sometimes we link to a book, product or service and, if you buy through that link, we may earn a small commission at no extra cost to you. When that is the case we say so. An affiliate arrangement never changes our honest opinion of something, and it never buys a place in our coverage — we link to things because they are relevant, not because of a commission. Full details are in our advertising disclosure.
What paying us does not buy
This is the most important part. Paying Sidhe Wolf — through advertising, sponsorship, a partnership or anything else — does not buy a favourable review, a place in our rankings, a mention inside our independent articles, or the removal of a disclosure label. Our editorial is decided by our own team on merit and is never for sale. We also don’t sell undisclosed or disguised paid links. If a brand wants any of those things, we are simply not the right site for them.
How we keep money and editorial separate
The separation is structural, not just a promise. Commercial work is handled as commercial work, labelled clearly, and kept out of our independent coverage, which our editorial team controls. A reader should always be able to tell, at a glance, whether they are reading something paid or something we chose to publish ourselves. That clarity follows the FTC endorsement guidelines and is the backbone of how we operate.
Why transparency benefits everyone
Being open about money is not only the right thing to do — it is good sense. Readers stay because they trust that our coverage reflects our honest view. Advertisers value a placement on a site readers trust far more than one on a site that will print anything. And contributors know their work is judged on merit. Transparency is what makes all three relationships work, which is why we treat it as non-negotiable rather than a formality.
Our commitment to readers
Behind all of this is a simple promise: we will always be honest with you about money. If something is paid, we will label it. If a link may earn us a commission, we will say so. And we will never quietly let a commercial interest shape what we tell you, because the moment a folklore and culture publication does that, it stops being worth reading. We would rather earn less, openly, than more by misleading the people we write for.
That promise is not a marketing line; it is the standard we hold ourselves to and invite you to hold us to. If you ever feel something on Sidhe Wolf is unclear about how it is funded or whether it is paid, we want to hear about it, and we will explain or put it right. You can read the practical detail in our advertising disclosure, but the principle behind it is straightforward: readers first, and transparency always.
Where the money goes
Revenue is not an end in itself; it is what keeps an independent folklore and culture publication running. The income from advertising, sponsored content, partnerships and any affiliate links pays for the work behind the site — researching and writing articles, editing and fact-checking, sourcing and licensing images where needed, and the ordinary costs of hosting and maintaining a publication. Without that support we could not sustain the kind of careful, well-sourced coverage that our readers come for, so being funded honestly is part of being able to publish honestly.
It also lets us hold the line we care about most. Because we have transparent, disclosed ways to earn, we are never tempted to blur the boundary and quietly sell our coverage instead. A site with no honest revenue can end up doing exactly that, dressing paid placements as independent opinion because it has no other option. We would rather earn openly through labelled advertising and sponsorship, keep our editorial genuinely independent, and let readers judge us on the clarity of both. If you would like to understand any part of this in more detail, our door is open.
Sidhe Wolf is run by a named editorial team with published standards, so how we are funded and how we are governed are both open to view. You can read more about us, meet the people via our team, and read our full editorial standards and advertising disclosure; every paid arrangement is labelled in line with the FTC endorsement guidelines. If anything about our funding is unclear, ask us and we will explain.
Frequently asked questions
How does Sidhe Wolf make money?
Through clearly labelled advertising, sponsored content, partnerships and any affiliate links. We do not make money by selling our editorial coverage.
Does advertising affect your coverage?
No. Our coverage is never for sale. Paid work is labelled and kept separate from independent articles decided by our team.
What are affiliate links?
Links where we may earn a small commission if you buy, at no extra cost to you. They are always disclosed and never change our honest opinion.
Do you sell links?
We don’t sell undisclosed or disguised paid links. Any commercial link is clearly labelled in line with the FTC endorsement guidelines.
Can I pay to be reviewed favourably?
No. Reviews and editorial mentions are decided on merit and cannot be bought. Paid options are labelled placements such as sponsored content.
Where can I read the full policy?
See our advertising disclosure and editorial standards, or contact us with any question.
Is your folklore content advice?
No. Folklore on Sidhe Wolf is cultural and educational only. We do not publish health, medicinal or spiritual-remedy claims.