Advertising Disclosure and Sponsored Content Policy
Quick answer: This advertising disclosure explains how Sidhe Wolf labels paid content — advertising, sponsored articles, announcements and affiliate links — so readers can always tell it apart from our independent folklore and culture coverage, which is decided on merit and never for sale. We follow the FTC endorsement guidelines throughout.
Key takeaways
- Everything paid is labelled: adverts, sponsored content and affiliate links are clearly marked.
- Editorial is independent: our coverage is decided on merit and is never for sale.
- No hidden links: we don’t sell undisclosed or disguised paid links.
- We follow the rules: disclosure is in line with the FTC endorsement guidelines.
- Questions: contact us or email [email protected] any time.
Why we disclose
Disclosure exists so readers are never misled about what they are reading. When something on Sidhe Wolf is paid for, you should be able to tell at a glance — and we make sure you can. This is both a matter of respect for our audience and a legal expectation set out in the FTC endorsement guidelines. We would keep to it either way, because a folklore and culture publication is only worth reading if its readers can trust what it says.
The kinds of paid content we run
- Advertising — display and placement adverts, labelled as adverts.
- Sponsored content — branded articles paid for by a brand, marked as sponsored.
- Press releases — company-supplied announcements, labelled as such.
- Partnerships — longer collaborations, with every paid element disclosed.
- Affiliate links — links that may earn a commission, clearly disclosed.
How we label paid content
Each type of paid content carries a clear label so its nature is obvious. Sponsored articles are marked as sponsored; adverts are identifiable as advertising; company announcements are shown as press releases; and affiliate links are disclosed where they appear. We use plain wording rather than vague euphemisms, and we place labels where readers will actually see them, not buried out of sight. The aim is simple: no reader should ever mistake paid content for our independent coverage.
How affiliate links are handled
Where we include an affiliate link, we may earn a small commission if you buy through it, at no extra cost to you, and we disclose that. An affiliate relationship does not change our honest assessment of anything and does not buy inclusion in our coverage. We link to things because they are genuinely relevant to readers of folklore and Celtic culture, not because of a commission.
What we do not do
To keep this disclosure meaningful, some things are simply off the table. We do not sell undisclosed or disguised paid links. We do not present paid content as independent editorial. We do not remove or weaken disclosure labels on request. And we do not sell favourable reviews, rankings or editorial mentions — our coverage is never for sale. We also do not publish health, medicinal or spiritual-remedy claims; folklore on Sidhe Wolf is cultural and educational only.
How editorial stays independent
Our independent coverage — reporting, explainers and cultural features — is decided by our own team on merit, entirely separately from any commercial arrangement. No advertiser, sponsor or partner gains influence over it. This separation is the whole point of disclosure: by labelling what is paid, we protect the credibility of everything that is not. You can read how we make these decisions in our editorial standards, and how the site is funded in how we make money.
Updates to this disclosure
Advertising practices and the formats we offer can change over time, and when they do we will keep this page up to date so it always reflects how we actually work. If we introduce a new kind of paid content or adjust how we label something, we will describe it here in plain terms. The principle behind the policy will not change, though: anything paid is disclosed, and our independent coverage is never for sale.
If you are a brand or agency planning to work with us, this disclosure sets the ground rules, and our how we make money page explains the wider picture of how the site is funded. If you are a reader, it is your guarantee that you will always be able to tell paid content from our own. Questions about anything here are welcome — contact us or email [email protected] and we will respond.
How to spot our labels as a reader
You should never have to hunt to work out whether something on Sidhe Wolf is paid. Sponsored articles carry a clear “sponsored” label; adverts are visibly adverts; company announcements are shown as press releases; and where a link is affiliate, we say so near it. We use plain, ordinary words rather than vague euphemisms designed to slip past you, and we place the label where you will actually notice it, at or near the top of the content it applies to. If you ever come across something that looks paid but is not clearly labelled, we would genuinely want to know.
This matters because your trust is the thing that makes everything here work. You keep reading because you believe our coverage reflects our honest view, and that belief is only justified if we are equally honest about what is paid. Disclosure is not a box we tick to satisfy a rule; it is the promise that underpins the whole relationship between a reader and a publication. We treat it as such, and we would rather over-label than leave any room for doubt. If a label is ever unclear, tell us and we will fix it.
Sidhe Wolf is run by a named editorial team with published standards, so both our disclosure practice and our editorial decisions are open to scrutiny. You can read more about us, meet the people via our team, and review our editorial standards alongside this disclosure; all of it aligns with the FTC endorsement guidelines. If you ever spot something you think is unclear or unlabelled, tell us and we will put it right.
Frequently asked questions
What does this advertising disclosure cover?
How Sidhe Wolf labels all paid content — advertising, sponsored content, press releases, partnerships and affiliate links — and how we keep editorial independent.
How can I tell if content is paid?
Paid content carries a clear label — sponsored, advertising, press release, or a disclosed affiliate link — placed where you will see it.
Do affiliate links cost me more?
No. If we earn a commission through an affiliate link, it is at no extra cost to you, and we disclose that the link is affiliate.
Can advertisers influence your reviews?
No. Our coverage is never for sale. Reviews and editorial mentions are decided on merit, separately from any commercial arrangement.
Do you sell links?
We don’t sell undisclosed or disguised paid links. Any commercial link is clearly disclosed in line with the FTC endorsement guidelines.
Which guidelines do you follow?
The FTC endorsement guidelines, which set out how paid endorsements and content should be disclosed.
Who do I contact about a disclosure?
Contact us or email [email protected] and we will respond promptly and correct anything that is unclear or missing a label.
Does this disclosure apply to affiliate links too?
Yes. Affiliate links are covered here alongside advertising and sponsored content, and are disclosed wherever they appear at no extra cost to you.